The course will acquaint students with the theory and practice of using natural languages for persuasion and communication. Figures of Speech and Communicative Act – Language of persuasion: Promise – Intimidation Testimonial, Statistic, Half – truth& Lies – Speech Act: Theories of Bhartihari, Searle and Austin – Language as a Social Act – Communicative Competence – Systemic Functional Approach to speech – Communication in Context – Communication and the Mass Media, Art of Public Speaking – Natural language and theory of Communication

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