IIT Madras – Humanities and Social Sciences

Department of Humanities & Social Sciences

Indian Institute of Technology Madras


Course ID
HS 2022

The course will acquaint students with the theory and practice of using natural languages for persuasion and communication. Figures of Speech and Communicative Act – Language of persuasion: Promise – Intimidation Testimonial, Statistic, Half – truth& Lies – Speech Act: Theories of Bhartihari, Searle and Austin – Language as a Social Act – Communicative Competence – Systemic Functional Approach to speech – Communication in Context – Communication and the Mass Media, Art of Public Speaking – Natural language and theory of Communication

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