The course will acquaint students with the theory and practice of using natural languages for persuasion and communication.

Figures of Speech and Communicative Act-Language of persuasion: Promise-Intimidation, Testimonial, Statistics, Half-truths & Lies-Speech Act: Theories of Bhartihari, Searle and Austin-Language as a Social Act-Communicative Competence-Systemic Functional Approach to Speech-Communication in Context-Communication and the Mass Media, Art of Public Speaking-Natural language and theory of communication

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